Engaging Audiences

Qm2 consultants help you improve your exhibitions, public programs, visitor experience, community outreach efforts,

and web presence. Our visitor-centered philosophy will energize your planning process, enliven your staff development and docent training, and profoundly change the way your organization sees itself and its role in the community.

MANAGEMENT BRIEFINGS to help you build a stronger organization.

Museum Experience Hierarchy

By John Durel

The museum guest experience should be designed so that the base of this triangle supports the higher levels.

Intuitive Marketing

by Will Phillips

A management briefing that sheds light on the relationship between conducting market research through surveys and focus groups, and creating great museum experiences.

The Second Agenda

by John Durel

If your organization has recently created a major new service or program, and all you have achieved is a new service or program, then you have missed an opportunity to make important changes in your organization. Even if the service or program has been immensely successful, coming in on time, under budget, and reaching record numbers of constituents—alone it is just a project. Every major project should have two agendas. The first is to create something of value for your constituents, to produce an service, product or program. The second is to use the project to improve the ways the organization as a whole gets things done.

Laying the Groundwork for Successful Museum Exhibits

By Dean Krimmel

 

Good exhibit planning begins by asking why. Why this topic? Why do we care? Why should visitors care? Successful exhibit projects are built on solid foundations. Here are some ideas to help you lay the groundwork...  

Creating Effective & Engaging History Exhibits

By Dean Krimmel

There’s no simple formula for developing great history exhibits. But there are important things, some tried and true others obvious but often overlooked, to throw in the mix. 

Throughout their six month effort, the Qm2 team was competent, thorough, and clear in their understanding of the issues and needs of their client. The resulting work has defined the future development of this nationally significant property.

   Andrea Mones, Regional Historic Preservation Officer, GSA

 

A Golden Age for Historic Properties

By John Durel and Anita Nowery Durel

 

Historic properties are on the verge of a golden age. Over the next two decades Americans will turn to historic houses and sites as a source of learning, enjoyment, and fulfillment. Increasingly, people will choose to spend time in places that connect them to their past, to nature, and to beauty. They will provide financial support to help sustain the properties, so that succeeding generations will benefit from these places that they value so much. This future will occur only for the organizations that abandon the thinking of the 1980s. (This article appeared in History News (Summer 2007,) the journal of the American Association of State and Local History, and Forum (Spring 2008,) the journal of the National Trust for Historic Preservation.)

A community of consultants helping museums and  cultural nonprofits 

Qm² 

Dean Krimmel understands projects because he listens to his clients. Dean understood the uniqueness of our project goals and never tried to put them into the traditional framework of museum consultants. He easily communicated with staff, trustees, and the community, and his final report is an invaluable contribution to the museum that will benefit our visitors for years to come.
             Guy C. Vanderpool, Director, Panhandle-Plains Historical Museum