Qm2 - Marketing - Quality Management to a Higher Power

Qm2 -- Quality Management to a Higher Power

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Workshop

Will Phillips

Leading Change for Executives and Managers

April 21-23
Newport News, VA

Marketing is a function that often is misunderstood and undervalued in nonprofit organizations. Yet, effective marketing is essential to generating the resources needed to achieve the mission. Qm² draws on the best work of the business sector to advise clients on how to improve their marketing efforts.

Join the Marketing Roundtable.

Management Briefings

Marketing & Sales

100 Million Visitors
Will Phillips
Analyze Your Experience
Will Phillips
Checklist for History Museums and Historic Sites
John Durel
Don't Worry About the Beef - What Happened to the Dessert?
Will Phillips
Drucker Award to the Computer Museum
Intuitive Marketing
Will Phillips
Linking Objects With Audience
Will Phillips
Museum Experience Hierarchy
John Durel
Museums Misinterpret Marketing
Will Phillips
Partners: Culture and Commerce
Mary Case
Strategies for Thriving in This New, Normal Economy
Will Phillips
The Loyalty Effect
Mary Case
What Visitors Value
Will Phillips

Web/Internet

Real Internet Strategies: Email and Website Tips For Museums
Rachel Orlins Bergman

Book Reviews

Marketing/Sales

Differentiate or Die: Survival in Our Era of Killer Competition
Jack Trout

The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell

Why We Buy: The Science of Shopping
Paco Underhill

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