Roundtable Participants: Participants are selected based on their leadership position, their commitment to institutional change, and their willingness to fully participate. A typical Roundtable has:

• Fourteen members
• No competitors or close collaborators
• The right chemistry

Ground Rules: The following ground rules are the foundation of the process of dialogue. They invariably deepen trust among participants, which fosters learning at the most significant emotional and cognitive levels.

• Full participation
• Open and honest interaction
• Mutual respect
• Absolute confidentiality

Online Forum: Each member receives a password which allows access to a "members only" section of this web site. Members may post comments and questions, and other members may respond, so that specific issues can be explored in depth. Additionally, from time to time the chair posts management briefings, presenting concepts and techniques of particular use to marketing executives. Whenever any new message is posted, all members receive notice via email.

Annual Retreat: Once a year the roundtable meets for an overnight retreat in New Orleans. The dates are chosen by the group to accommodate the schedules of the greatest number of members. ALL members are strongly encouraged to attend the retreat. This is the one opportunity members have to be together as a group. This is where the bonds of trust and friendship form and grow. This is the place where members discover how best they can support one another.

Occasional Meetings: When the chair and enough members of the roundtable attend a national or regional professional meeting, such as AAM, they may meet for a three or four hour session. These are arranged as opportunities arise.