Individual members may generate any topic they wish for discussion in the Forum, simply by posting a question or statement. The agenda for the annual retreat will be set similarly, by having members raise issues beforehand.

In addition to the members' contributions, the chair regularly presents practical concepts and tools, and alerts members to relevant books and articles.

Topics may include, but are not limited to, the following:

Trends and Current Issues

• New developments in the business sector.
• The latest internet developments.
• Finding, hiring, and keeping the best marketing staff.
• Creating strategic marketing alliances.
• Using a balanced scorecard to measure results.

The Relationship Between Marketing and the Rest of the Organization

• Marketing, strategic planning, and organizational change.

• Your role on the senior management team.

• Helping all staff become advocates for the organizations' audiences and constituents.

• How you communicate with others, keep others informed, earn trust, and address difficult issues.

Managing Your Staff

• Defining authority, responsibility, and accountability.
• Techniques for managing people and getting results.
• Running effective meetings.
• Decision making and problem solving techniques.

Your Personal Growth and Career

• Why is this job good for you?
• Relieving stress.
• Personal goals and career goals.