

Guest Services Seminar
September 8 & 9, 2005
National Building Museum
401 F Street NW
Washington, DC
What impressions do your guests take away at the end of a visit? Are they merely
satisfied, or are they eager to tell their friends about the great time they had?
Have you just given them something to do, or have you made their day? Will they
remember this as one of the best museum experiences they have ever had?
To help you improve the experience guests receive at your institution, Qm2 is
offering a two-day best practices seminar on serving visitors, members, customers,
users, constituents … anyone who receives service from your organization. Attendees
will learn about exemplary practices in several businesses that are noted for
customer service, and will discover ways to apply these insights to the museum environment.
The seminar will emphasize practical application of concepts. Participants will receive a
seminar workbook containing specific information about each customer-service model, a
comprehensive bibliography for further study, and exercises aimed at identifying and
adapting ideas to match one's specific situation. An essential aspect of the program is
the opportunity to dialogue with counterparts from other museums, to learn from one
another, and to build a network of support.
Who Should Attend?
The seminar is designed for staff responsible for serving your guests. This may
include executive directors in organizations where guest service is particularly
important and challenging, department heads with guest services as one of their
responsibilities, front-line managers or supervisors, and front-line staff. Guest
service includes not only ticket sellers and store clerks, but also receptionists,
educators, interpreters, docents, guards, custodians, etc.
You will get the most from the seminar if you send more than one person. Working
together allows people to bring back a real improvement plan for their museum.
Preliminary Agenda
| Thursday |
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Presentation and discussion of guest service models from the business sector.
- Nordstrom: one on one customer relations
- Southwest Airlines: happy employees make happy customers
- Pikes Fish Market: choose your attitude and make their day
- Ritz Carlton: raise the standards
- The Inn at Little Washington: 25 lessons
- Disney: on stage and behind the scenes
Exercise: Based on the models, design a guest services audit that could be
used in your museum.
Field Study: In small groups, explore Washington to observe and encounter
guest services at various businesses and attractions. Use your guest services
audit as a way to organize your observations and experiences.
Dinner: Facilitated dialogue about lessons learned from the field study.
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| Friday |
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The morning will be devoted to topics of particular interest to attendees,
based on their responses to a pre-seminar survey. Topics may include:
- How to hire the right kind of people
- How to respond to unhappy guests
- How to create a guest-service culture throughout the organization
- How to set and reinforce standards, motivate employees who do well, and
discipline those who don't.
Action Planning: using the workbook attendees will design an action plan for
making specific improvements to guest services when they return to their museums.
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Costs
Organizations that participate in a Qm2 / REX roundtable for museum directors or
senior museum professionals receive a discounted fee. (If you are not a roundtable
member and would like to become one, contact John Durel at
JohnDurel@qm2.org.)
| Roundtable Member — first attendee |
$295 |
| Roundtable Member — additional attendees |
$195 each |
| Non-Member — first attendee |
$395 |
| Non-Member — additional attendees |
$295 each |
Early Bird Registration: receive an additional $20 off if received by August 1, 2005.
Hotels and Transportation
Attendees are responsible for arranging their own transportation and lodging.
Click here for a list of hotels that are convenient
to the Metro Red Line which stops directly in front of the National Building Museum.
We will be starting at 9:00 a.m. on Thursday, so if you are traveling a distance you
should plan to arrive the evening before.
Dinner on Thursday will be Dutch Treat. Lunches on Thursday and Friday are included
in the registration.
To register: Complete the form below and email it to Betsy Bowers at
BetsyBowers@qm2.org.
Also, make a copy of the completed form and send it with a check made out to Betsy Bowers:
Betsy Bowers
Qm2 - Quality Management to a Higher Power
1107 P Street NW
Washington, DC 20005
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